Mahola breathes a breath of fresh air, lightness, colour and authenticity. Black & White is replaced by a bright and crisp design. 

The importance Mahola places on its employees and customers is reflected in this new design. They are given the opportunity to have their say and express their thoughts on #MaholaUnited!

https://www.mahola-hotesses.fr/

Armonia is a French Group, with its headquarters in Paris. As a family-owned company, Armonia is reaffirming its mission to grow externally, particularly internationally. Armonia currently has a network of offices in Europe, North Africa and the Middle East.

In order to retain the expertise and experience acquired by THA (The Hostess Agency), the Armonia Group acquired a 70%  stake in the company's shares and confirmed Yoann Coulon as Managing Director. He will be assisted by Erika Lahssini, Director of Operations.

"We are delighted with the acquisition of THA, which will enable us to establish our reputation in the United Arab Emirates and to meet the demands of the market by bringing the "French touch" that is so important there. THA's service offering complements Armonia Middle-East's events management expertise and enables us to develop our service portfolio." Sophie Auger Mongenot, General Manager of Armonia Middle-East. 

A collective synergy

Founded by Yoann Coulon, a French entrepreneur, THA is a leading company specialising in events management hospitality. THA is based in Dubai and also operates in 6 emirates. Its offer consists in assisting companies, providing them with the necessary personnel for their event needs. Established in 2015, THA currently has 10 permanent employees and over 2,000 actionable freelancers. It achieved a turnover of 3.5 million in 2019.

With this additional expertise, Armonia aims to expand its activities in the United Arab Emirates, particularly in Qatar and Saudi Arabia. THA will be present at the World Expo in some of the Pavilions, taking care of the hospitality for their visitors and audiences. THA and Armonia are aiming to win business during the upcoming World Cup in Qatar.

With the support of Armonia, THA intends to continue its development by: 
Creating new services, in line with Armonia's historical activities in Europe (Facility Solutions: hospitality, security, occupancy services, sales promotion, retail, staffing...) Investing in business development with the support of the Group's support services on sales and marketing issues.

"Joining the Armonia Group is excellent news for our customers. We can now offer them a diversified range of services thanks to Armonia's expertise. This integration is also an accelerator in terms of innovation and is therefore in line with our service offering, which is always at the forefront of market expectations. "says Yoann Coulon, Managing Director of THA.

Sofinord,  a family-owned holding company operating in BtoB services,  is consolidating its position in the air transport sector by creating Aeria Airport Services, dedicated to airport services.

With its recognised experience in the airline sector, the Group is expanding its offer with a new entity dedicated to airport services: Aeria Airport Services.

Aeria assists airline professionals in managing the traveller experience. Perfectly harmonised with Sofinord's approach, its new airline division, Aeria, specialises in BtoB services (hospitality, orientation, control, ground handling, PRM (disability assistance), etc.) and places travellers at the heart of solutions. Aeria also draws on its experience in the airport sector and the Group's expertise in the hospitality business to assist all of its clients in their various air service needs. The versatility of its teams enables it to intervene in a wide range of services, including air terminals, and above all to be poised to face the numerous transformations in the airline sector.

This agility gives it the ability to be flexible,  to anticipate and  to adapt, by leveraging: 

Aeria Welcome: for hospitality, orientation and information for travellers

Aeria Escale : for the check-in, boarding and disembarkation of travellers on their arrival and departure

Aeria Technique & Logistique: to take care of travellers from the public area to the post-security restricted area (baggage handling, trolley management, installation of barricades, etc.) 

This investment is in line with the Group's ambitions for development and diversification,   Sofinord  is more than ever committed to reshaping its activities in response to the pandemic that has profoundly changed our environment. 

Jean-Baptiste Thélot will take over the presidency of this new structure and will be supported by Karine Assuied, Aeria's Deputy Managing Director.

"This offer is in addition to the series of innovative concepts that we are developing and by virtue of which we will be able to conquer various markets. I am convinced that the excellence and prestige of the services we offer will bear their fruits and will grow in parallel with future demand for air travel" adds Patrick Thélot, Chairman of Sofinord.