.acquisition of THA, an events management hospitality company in the United Arab Emirates

published on 02/11/2021

Armonia is a French Group, with its headquarters in Paris. As a family-owned company, Armonia is reaffirming its mission to grow externally, particularly internationally. Armonia currently has a network of offices in Europe, North Africa and the Middle East.


In order to retain the expertise and experience acquired by THA (The Hostess Agency), the Armonia Group acquired a 70%  stake in the company's shares and confirmed Yoann Coulon as Managing Director. He will be assisted by Erika Lahssini, Director of Operations.



"We are delighted with the acquisition of THA, which will enable us to establish our reputation in the United Arab Emirates and to meet the demands of the market by bringing the "French touch" that is so important there. THA's service offering complements Armonia Middle-East's events management expertise and enables us to develop our service portfolio." Sophie Auger Mongenot, General Manager of Armonia Middle-East. 


A collective synergy

Founded by Yoann Coulon, a French entrepreneur, THA is a leading company specialising in events management hospitality. THA is based in Dubai and also operates in 6 emirates. Its offer consists in assisting companies, providing them with the necessary personnel for their event needs. Established in 2015, THA currently has 10 permanent employees and over 2,000 actionable freelancers. It achieved a turnover of 3.5 million in 2019.


With this additional expertise, Armonia aims to expand its activities in the United Arab Emirates, particularly in Qatar and Saudi Arabia. THA will be present at the World Expo in some of the Pavilions, taking care of the hospitality for their visitors and audiences. THA and Armonia are aiming to win business during the upcoming World Cup in Qatar.


With the support of Armonia, THA intends to continue its development by: 
Creating new services, in line with Armonia's historical activities in Europe (Facility Solutions: hospitality, security, occupancy services, sales promotion, retail, staffing...) Investing in business development with the support of the Group's support services on sales and marketing issues.


"Joining the Armonia Group is excellent news for our customers. We can now offer them a diversified range of services thanks to Armonia's expertise. This integration is also an accelerator in terms of innovation and is therefore in line with our service offering, which is always at the forefront of market expectations. "says Yoann Coulon, Managing Director of THA.




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