Armonia, a major player in the Hospitality and Facility Management market, is pleased to announce the arrival of Laurence Etoubleau as Marketing & Communication Director.   

Laurence is a professional with more than 20 years of experience in the high-end automotive sector. She developed her leadership within four international groups from different cultures: Porsche France, SEAT France, Infiniti West Europe, and Ducati West Europe. She has solid expertise and valuable assets for our group. Laurence has notably contributed to digital transformation, strengthening brand image, and sales growth. 

Laurence brings a new perspective on marketing and communication, at the turn of 50 years of the Sofinord group, to support and meet commercial challenges and strengthen Armonia's position. 

Her experience and vision will be real assets during this crucial period, and we are convinced that this collaboration will be beneficial.   

We wish Laurence every success in her new role and know that we can count on the availability and enthusiasm of our staff to support her in her new role.

About Armonia 

Armonia is a major player in the Hospitality and Facility Management sectors. Stemming from reception services, Armonia promotes employee well-being and the efficiency of its clients' real estate infrastructure by offering a complete range of services for the work environment: visitor reception and experience, multiservices, mail and occupant services, concierge, small moves, audiovisual services, cleanliness & hygiene, HR & temporary staffing solutions... 

Our mission: to offer a unique experience to our clients through our brands. Internationally, Armonia operates in Benelux, the United Kingdom, Spain, Morocco, and the Middle East and employs 10,500 people. In 2023, Armonia generated a revenue of 413 million euros, of which 32% was international. 

Armonia is part of the Sofinord group, an independent and family-owned holding company founded and chaired by Patrick Thélot. Sofinord comprises 4 divisions: Armonia, Aeria, ICTS Europe, and LMB, and achieved a turnover of 1.2 billion euros in 2023.