Our brand THA tells us more about the event industry in Dubaï and in the region, with the arrival of the FIFA World Cup where THA Event Experts will play an important role.

With the summer months quickly approaching, it is a good time to reflect on the event industry which has seen a whirlwind of attention now that the curtain of Expo 2020 has officially drawn.

The Covid pandemic arrived at a time when the region was lacing up to impress and showcase their might and dedication. Despite the pandemic, and thanks to the support of its resilient Leaders, Expo 2020 dazzled and impressed. It brought people together at a time when unity and camaraderie was needed. It allowed a level of normalcy amongst those living and visiting the UAE. It brought together creative minds and created synergies to create the World’s Greatest Show. 

With the dust of Expo settling, the event industry turns its attention to the next massive undertaking in Qatar; a country which will play host to 1.5 million fans during the 22nd iteration of the FIFA World Cup. The event, spanning 28 days, is bound to raise the bar from an event perspective. The organizers of the event have established strategic partnerships with the most talented groups in the region to ensure the event is a flawless success. From activations and crowd engagement to entertainment and hospitality, the organizing committee has left no stone unturned to make the event one for the record books.

Amongst others, THA Event Experts has been selected as a preferred supplier for the event, to provide event expertise within a multitude of disciplines. Yoann Coulon, Managing Partner for THA Event Experts welcomes the partnership and is keen to ensure the core team in Qatar is supplemented with the expertise provided by THA - “We are very excited to collaborate with the organizing committee in Qatar. Our experience in Dubai can certainly be leveraged, and our community of event experts have the skills necessary to make the event a success.”

Amongst the many roles that THA is currently in search of is Accreditation Professionals, Venue Coordinators, Brand Protection Experts and Operation Coordinators. THA is actively on the lookout for event professionals with experience in large scale sporting events, and is hosting interviews for those seeking to include the FIFA World Cup amongst their repertoire of experience. Once candidates are vetted, THA will be working alongside the team in Doha to make sure the best suited candidates are placed in the right roles.

With the World Cup in Qatar kicking off on the 21st of November, there remains a flurry of resourcing requirements for the event. With strong partnerships, like that with THA, the event will surely surpass all expectations and create a new standard for the prestigious sporting event.

More information about THA:

THA, an Armonia Group brand working on the Middle Eastern market, is specialized in temporary staffing and flexible HR solutions, offering a turnkey 360-degree solution that can be tailored to your needs. They cover everything from providing comprehensive HR solutions to finding you the right events staff and industry experts for your company. No matter your needs, they are here to provide you with the highest quality and professional staff in 3 areas: event staffing, event experts and corporate staffing.