.Barbara Grandsire new General Manager of Mahola

Mahola, Armonia's brand and market leader in high-end hospitality services, announces the appointment of Barbara Grandsire as General Manager, replacing Claude Guillaume who retired.

published on 03/04/2020

This appointment reinforces Mahola's desire to source professionalism, commitment and high standards in the service of the customer, values that Barbara Grandsire was committed to developing during 9 years as Deputy to Claude Guillaume. This winning strategy has contributed to Mahola's status as a reference and prestigious agency in this highly competitive market.

 

Barbara Grandsire holds a Master's degree in Information & Communication from the University of Paris X Nanterre. She joined Armonia in 2006 and has held several commercial positions in different brands of the Group.  Since 2011, she has been in charge of the Privilege Hospitality and Retail divisions and more recently of the Mahola Airport division.

 

"Recognised for her professional and managerial qualities, Barbara will enable Mahola to continue its growth dynamic, particularly in the run-up to the 2024 Olympic Games, a key event for the industry. She will also be responsible for assisting the major changes in the profession. "Guillaume Amar, Managing Director of the Armonia Group, commented.

 

"Faced with the new challenges of transformation, particularly digital, our clients are looking for ever more value-added services. In this context, I wish to take up new and beautiful challenges while perpetuating our expertise in terms of elegance, thoughtfulness and high standards." Added Barbara Grandsire.
 

About Mahola:

Mahola is the leading European agency specialising in events management hospitality (trade shows or general public, sports events, parties, congresses, sales promotion operations...), with a turnover of 27.5 million euros in 2019. A brand of Armonia since 2003, the company employs 3,000 hosts and hostesses and has some twenty agencies in France and Morocco.

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      appointment of Laurence Etoubleau as marketing and communication director admin Thu 13/06/2024 - 14:32
      Picture of Laurence Etoubleau

      Armonia, a major player in the Hospitality and Facility Management market, is pleased to announce the arrival of Laurence Etoubleau as Marketing & Communication Director.   

       

      Laurence is a professional with more than 20 years of experience in the high-end automotive sector. She developed her leadership within four international groups from different cultures: Porsche France, SEAT France, Infiniti West Europe, and Ducati West Europe. She has solid expertise and valuable assets for our group. Laurence has notably contributed to digital transformation, strengthening brand image, and sales growth. 

        

      Laurence brings a new perspective on marketing and communication, at the turn of 50 years of the Sofinord group, to support and meet commercial challenges and strengthen Armonia's position. 

        

      Her experience and vision will be real assets during this crucial period, and we are convinced that this collaboration will be beneficial.   

         

      We wish Laurence every success in her new role and know that we can count on the availability and enthusiasm of our staff to support her in her new role.

       

      About Armonia 

      Armonia is a major player in the Hospitality and Facility Management sectors. Stemming from reception services, Armonia promotes employee well-being and the efficiency of its clients' real estate infrastructure by offering a complete range of services for the work environment: visitor reception and experience, multiservices, mail and occupant services, concierge, small moves, audiovisual services, cleanliness & hygiene, HR & temporary staffing solutions... 

       

      Our mission: to offer a unique experience to our clients through our brands. Internationally, Armonia operates in Benelux, the United Kingdom, Spain, Morocco, and the Middle East and employs 10,500 people. In 2023, Armonia generated a revenue of 413 million euros, of which 32% was international. 

       

      Armonia is part of the Sofinord group, an independent and family-owned holding company founded and chaired by Patrick Thélot. Sofinord comprises 4 divisions: Armonia, Aeria, ICTS Europe, and LMB, and achieved a turnover of 1.2 billion euros in 2023. 

      Laurence Etoubleau joins Armonia as Marketing & Communication Director.