.appointment of Laurence Etoubleau as marketing and communication director

published on 06/13/2024

Armonia, a major player in the Hospitality and Facility Management market, is pleased to announce the arrival of Laurence Etoubleau as Marketing & Communication Director.   

 

Laurence is a professional with more than 20 years of experience in the high-end automotive sector. She developed her leadership within four international groups from different cultures: Porsche France, SEAT France, Infiniti West Europe, and Ducati West Europe. She has solid expertise and valuable assets for our group. Laurence has notably contributed to digital transformation, strengthening brand image, and sales growth. 

  

Laurence brings a new perspective on marketing and communication, at the turn of 50 years of the Sofinord group, to support and meet commercial challenges and strengthen Armonia's position. 

  

Her experience and vision will be real assets during this crucial period, and we are convinced that this collaboration will be beneficial.   

   

We wish Laurence every success in her new role and know that we can count on the availability and enthusiasm of our staff to support her in her new role.

 

About Armonia 

Armonia is a major player in the Hospitality and Facility Management sectors. Stemming from reception services, Armonia promotes employee well-being and the efficiency of its clients' real estate infrastructure by offering a complete range of services for the work environment: visitor reception and experience, multiservices, mail and occupant services, concierge, small moves, audiovisual services, cleanliness & hygiene, HR & temporary staffing solutions... 

 

Our mission: to offer a unique experience to our clients through our brands. Internationally, Armonia operates in Benelux, the United Kingdom, Spain, Morocco, and the Middle East and employs 10,500 people. In 2023, Armonia generated a revenue of 413 million euros, of which 32% was international. 

 

Armonia is part of the Sofinord group, an independent and family-owned holding company founded and chaired by Patrick Thélot. Sofinord comprises 4 divisions: Armonia, Aeria, ICTS Europe, and LMB, and achieved a turnover of 1.2 billion euros in 2023. 

.news

13 June 2024

appointment of Laurence Etoubleau as marketing and communication director

Laurence Etoubleau joins Armonia as Marketing & Communication Director.

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      Barbara Grandsire new General Manager of Mahola

      Barbara Grandsire new General Manager of Mahola admin Wed 04/03/2020 - 14:13
      Barbara GRANDSIRE Mahola Armonia

      This appointment reinforces Mahola's desire to source professionalism, commitment and high standards in the service of the customer, values that Barbara Grandsire was committed to developing during 9 years as Deputy to Claude Guillaume. This winning strategy has contributed to Mahola's status as a reference and prestigious agency in this highly competitive market.

       

      Barbara Grandsire holds a Master's degree in Information & Communication from the University of Paris X Nanterre. She joined Armonia in 2006 and has held several commercial positions in different brands of the Group.  Since 2011, she has been in charge of the Privilege Hospitality and Retail divisions and more recently of the Mahola Airport division.

       

      "Recognised for her professional and managerial qualities, Barbara will enable Mahola to continue its growth dynamic, particularly in the run-up to the 2024 Olympic Games, a key event for the industry. She will also be responsible for assisting the major changes in the profession. "Guillaume Amar, Managing Director of the Armonia Group, commented.

       

      "Faced with the new challenges of transformation, particularly digital, our clients are looking for ever more value-added services. In this context, I wish to take up new and beautiful challenges while perpetuating our expertise in terms of elegance, thoughtfulness and high standards." Added Barbara Grandsire.
       

      About Mahola:

      Mahola is the leading European agency specialising in events management hospitality (trade shows or general public, sports events, parties, congresses, sales promotion operations...), with a turnover of 27.5 million euros in 2019. A brand of Armonia since 2003, the company employs 3,000 hosts and hostesses and has some twenty agencies in France and Morocco.

      Mahola, Armonia's brand and market leader in high-end hospitality services, announces the appointment of Barbara Grandsire as General Manager, replacing Claude Guillaume who retired.

      Mahola, an Armonia brand and market leader in high-end hospitality services, announces the appointment of a new...

      we took part in the 7th edition of the Workplace Meetings

      we took part in the 7th edition of the Workplace Meetings admin Thu 21/11/2019 - 14:45
      Armonia Workplace Meetings Cannes Facility Management

      The Workplace Meetings takes place every year in Cannes and naturally we were present for the 2019 incarnation of this event. For our 6th participation in the Cannes show, we were dressed in our new colours. This year we came to present the new brand identity of the Armonia Group to all the professionals of the sector. 

      Armonia Workplace Meetings Cannes Facility Management

      Throughout the show, we welcomed clients, prospective clients, partners and even competitors to our stand to discuss our vision and the Group's new commercial offer.

      Our mission during the show was clear: to become the benchmark against which all Soft Facilities Solutions are measured. Our teams pulled together to give an enthusiastic performance during the show and the number of business cards distributed led us to believe that the operation was a success. 

       

      The must-see event for all professional environment professionals.

      The must-see event for all professional environment professionals.

      covid-19: Armonia's Commercial Director has their say on the client/supplier relationship during the crisis

      covid-19: Armonia's Commercial Director has their say on the client/supplier relationship during the crisis admin Wed 06/05/2020 - 14:59
      lien client fournisseur durant la crise Armonia facility management

      It was the occasion for our Commercial Director to share how the Group has successfully managed the customer/supplier relationship during this confinement. Armonia has more than 3000 customers all over France, from small SMEs to large international Groups, so we are confronted with all kinds of situations.

       

       

      Benevolence is key. 

       

      We find the majority of Soft FM players (customers, suppliers, professional associations) have been able to strengthen partnerships by this simple concept: goodwill. It is a virtuous circle.. A special mention to ARSEG (National Association of Directors of General Services) which, from the beginning of this crisis, mobilised its active members to encourage them to assist their suppliers.

      It is in this way, by leveraging a climate of trust, we often manage to find agreements to limit the financial impact of this crisis, as the furlough scheme is far from covering all the fixed costs of our companies.  

       

      “We know how to be flexible with our clients”

       

      A distinction must also be made between public and private players, who are not subject to the same rules, and establishments that may also be eligible for ‘force majeure’ (Act of God). All of these situations require constant monitoring by our legal and sales staff. Thus, for example, we can be flexible with our clients in great difficulty by proposing that they pay us a share covering only a remainder of our fixed costs. We also suggest that they extend our partnership beyond the initial term of the contract, enabling our companies to hope to recover the losses linked to this unprecedented crisis over time. 

      A win-win relationship; this is how we can all, suppliers and principals alike, emerge more balanced from this ordeal and enable our ecosystem to get back on track more quickly.

       

      Charles-Louis Mame, Commercial Director at Armonia, was the guest of the video-conference hosted by the Agora.

      Charles-Louis Mame, Commercial Director at Armonia, was the guest of the...

      covid-19: Armonia shares its advice for composed recovery

      covid-19: Armonia shares its advice for composed recovery admin Mon 04/05/2020 - 16:22
      Catalogue Armonia Facility Management

      Armonia, a specialist in Soft Facilities Solutions, is in direct contact with a large number of market players. We have been working for weeks to find reliable, existing solutions to build a solid disaster recovery plan. 

       

      We wanted to share the fruits of this collaboration in order to guide organisations and save them time during this recovery.

       

      In the catalogue, you will find a selection of strategies and materials to ensure a safe return of your teams, service providers and visitors to your offices, while continuing the fight against the spread of COVID-19.

       

      For each product, the following information is provided: functionalities, technical specifications, an indicative price list and a reference contact should you wish to request a quote or order request. 

       

      This information will hopefully help you make the right decisions in this ever fragile pandemic context.

      To assist companies and local authorities, the Armonia Group has put together a catalogue of simple solutions that meet the challenges and protocol of deconfinement.

      To assist companies and local authorities, the Armonia Group has put together a catalogue of simple solutions that meet the challenges and protocol of deconfinement.