.appointment of Laurence Etoubleau as marketing and communication director

published on 06/13/2024

Armonia, a major player in the Hospitality and Facility Management market, is pleased to announce the arrival of Laurence Etoubleau as Marketing & Communication Director.

Laurence is a professional with more than 20 years of experience in the high-end automotive sector. She developed her leadership within four international groups from different cultures: Porsche France, SEAT France, Infiniti West Europe, and Ducati West Europe. She has solid expertise and valuable assets for our group. Laurence has notably contributed to digital transformation, strengthening brand image, and sales growth.

Laurence brings a new perspective on marketing and communication, at the turn of 50 years of the Sofinord group, to support and meet commercial challenges and strengthen Armonia's position.

Her experience and vision will be real assets during this crucial period, and we are convinced that this collaboration will be beneficial.

We wish Laurence every success in her new role and know that we can count on the availability and enthusiasm of our staff to support her in her new role.

About Armonia

Armonia is a major player in the Hospitality and Facility Management sectors. Stemming from reception services, Armonia promotes employee well-being and the efficiency of its clients' real estate infrastructure by offering a complete range of services for the work environment: visitor reception and experience, multiservices, mail and occupant services, concierge, small moves, audiovisual services, cleanliness & hygiene, HR & temporary staffing solutions...

Our mission: to offer a unique experience to our clients through our brands. Internationally, Armonia operates in Benelux, the United Kingdom, Spain, Morocco, and the Middle East and employs 10,500 people. In 2023, Armonia generated a revenue of 413 million euros, of which 32% was international.

Armonia is part of the Sofinord group, an independent and family-owned holding company founded and chaired by Patrick Thélot. Sofinord comprises 4 divisions: Armonia, Aeria, ICTS Europe, and LMB, and achieved a turnover of 1.2 billion euros in 2023.

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13 June 2024

appointment of Laurence Etoubleau as marketing and communication director

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Our mission: manage and coordinate all services and actions that contribute to t...

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Armonia operates in the Facility Management industry and offers its clients...

our commitments

our commitments superadmin Thu 13/02/2020 - 09:13

In line with the Group's culture and values, we are confident in our ability to evolve and improve in order to offer all our clients a beneficial, long-lasting and caring working relationship.

We are committed from today to offer a better tomorrow, one that is more respectful of human rights. Armonia has defined its CSR strategy and Sustainable Development policy in order to assist its employees in their collective success and to be a real driving force for change in the FM service sector.

We are proud of the diversity of our profiles and the diverse career paths of our talents.

This is why, since 2006, professional equality, solidarity and the continuous improvement of working conditions within our teams have been our major CSR focuses.

CSR at the heart of our approach

Our CSR commitments are based on three pillars: our employees, the environment and societal innovation. They are applied in a logic of progress, the power of "small steps". The aim is to continuously integrate CSR performance into our services, while respecting the sustainable development challenges specific to each of our stakeholders.

a value-generating service

For more than 40 years, Armonia has had a long history in hospitality activities. This unique approach, which is 100% user experience oriented, focuses on emotion and professional living standards, enabling it to position itself as a true value generator for all.

hospitality at the centre of our values

Beyond expertise, it is the expertise of each of our employees that creates sustainable performance for our customers. To transform our values into behaviour, Armonia relies on strong managerial values, a state of mind associated with a posture of excellence and exemplarity: a balanced, caring approach.

promoting diversity and difference

The promotion of equal opportunities and the fight against discrimination are at the heart of our HR and managerial policy. It is a source of daily enrichment and as many opportunities as different perceptions. Our teams embody these commitments in their missions.

developing employability and our expertise in our activities

Armonia anticipates the expertise that our activities will need tomorrow, while enabling our employees to develop their employability and promote their growth within the company: training, apprenticeships for young people, and personalised career paths to enhance the individual and collective expertise of our teams.

measuring, offsetting and reducing our carbon emissions

Our mission: to deliver a carbon-neutral service. In addition to efforts to reduce our CO2 emissions, carbon offsetting is an essential transitional solution (forest plantations, recycling of our uniforms, eco-gestures policy, etc.).

to enhance our social impact

Embrace new societal aspirations. Measuring our societal contributions while evaluating our economic performance is an innovative way of concretely materialising our social, economic, environmental and societal impact in decision-making and tangible indicators.

innovating to reinvent

Armonia is an energetic promoter of innovative ideas and sustainable solutions and has a laboratory to experiment our new solutions, to meet the challenges of Agile Work, especially in the fields of robotics and connected objects. Innovative and ecological leader solutions to meet the new requirements of occupation.

a brand of a committed employer

Driven by the group's rebranding, Armonia's employer brand reflects our desire to harmonise the development of expertise within our teams and to provide more balance of our inclusive dynamic and vector for social advancement.

#ArmoniaLife is our way of life, to unite and share our good times, illustrate our team spirit and promote, together, the experience of our employees.

investing in our talents

Our employees are our strength. We believe in the importance of continuous training and expertise development for our 16,000 employees.

With more than 60% of our managers coming from internal mobility, we encourage our teams to train, reinvent themselves and show initiative in order to develop within Armonia or our subsidiaries.

embodying the energy and enthusiasm of tomorrow

Our employees define our DNA. We cultivate diversity and open-mindedness within our teams. We attach more importance to the profile and personality of our talents than to their academic background.

At Armonia, professional equality, the fight against all forms of discrimination and respect for the work-life balance are part of the HR fundamentals – we ensure professional equality.

inspiring to offer a human adventure

Our employees are our voice. We believe in continuous improvement as a driving force for performance.

Because our talents are best placed to tell the story of who we are, we encourage exchanges between employees and potential new recruits. Our Ambassadors programme provides this dynamic, both externally and internally.

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our brands

Our brands are our guarantee of quality. Each of them are focused on innovation ...

.appointment of Laurence Etoubleau as marketing and communication director

About Armonia

.news

appointment of Laurence Etoubleau as marketing and communication director

appointment of Sophie Auger-Mongenot as Managing Director of Armonia

Office Concierge joins the Anabas team and becomes Anabas Welcome

Armonia moves to new offices in Barcelona

focus on the job of... talent sourcer at bouwens&

focus on the job of... facilities workplace experience manager at Anabas

.know us better

.our business lines

.join Armonia

.news

our business lines

our history

our commitments

a value-generating service

hospitality at the centre of our values

promoting diversity and difference

developing employability and our expertise in our activities

measuring, offsetting and reducing our carbon emissions

to enhance our social impact

innovating to reinvent

investing in our talents

embodying the energy and enthusiasm of tomorrow

inspiring to offer a human adventure

our brands