.appointment of Laurence Etoubleau as marketing and communication director

published on 06/13/2024

Armonia, a major player in the Hospitality and Facility Management market, is pleased to announce the arrival of Laurence Etoubleau as Marketing & Communication Director.   

 

Laurence is a professional with more than 20 years of experience in the high-end automotive sector. She developed her leadership within four international groups from different cultures: Porsche France, SEAT France, Infiniti West Europe, and Ducati West Europe. She has solid expertise and valuable assets for our group. Laurence has notably contributed to digital transformation, strengthening brand image, and sales growth. 

  

Laurence brings a new perspective on marketing and communication, at the turn of 50 years of the Sofinord group, to support and meet commercial challenges and strengthen Armonia's position. 

  

Her experience and vision will be real assets during this crucial period, and we are convinced that this collaboration will be beneficial.   

   

We wish Laurence every success in her new role and know that we can count on the availability and enthusiasm of our staff to support her in her new role.

 

About Armonia 

Armonia is a major player in the Hospitality and Facility Management sectors. Stemming from reception services, Armonia promotes employee well-being and the efficiency of its clients' real estate infrastructure by offering a complete range of services for the work environment: visitor reception and experience, multiservices, mail and occupant services, concierge, small moves, audiovisual services, cleanliness & hygiene, HR & temporary staffing solutions... 

 

Our mission: to offer a unique experience to our clients through our brands. Internationally, Armonia operates in Benelux, the United Kingdom, Spain, Morocco, and the Middle East and employs 10,500 people. In 2023, Armonia generated a revenue of 413 million euros, of which 32% was international. 

 

Armonia is part of the Sofinord group, an independent and family-owned holding company founded and chaired by Patrick Thélot. Sofinord comprises 4 divisions: Armonia, Aeria, ICTS Europe, and LMB, and achieved a turnover of 1.2 billion euros in 2023. 

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appointment of Laurence Etoubleau as marketing and communication director

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      one day in the Indeed Center

      one day in the Indeed Center superadmin Wed 10/07/2019 - 09:15
      Armonia Indeed Facility Management

      At Armonia, we are proud to be one of the largest recruiters in France and excited about our momentum in the countries where we operate. This status enables us to be in close contact with the main actors in this recruitment. This summer, we were invited by Indeed for a day at the Indeed Idea Center in Dublin.

       

      The activity of a recruiter has evolved in recent years, Armonia is no exception. As attractiveness and online presence are at the heart of our HR strategy, we have brought the HR teams closer to the marketing department. Both departments were therefore represented during this Irish trip, united around a common objective: to develop our employer brand and improve our recruitment strategy on the Indeed platform.

       

      During the day at the Indeed Idea Center, we collaborated with Indeed teams on a data-driven approach and we exchanged ideas that could add value to our recruitment strategy. 

       

      Most of the day was dedicated to thinking about what to do in the future; a future that we are optimistic about as the upcoming features presented to us meet our needs and expectations.

       

      Visit to Indeed to collaborate on our recruitment strategy

      At Armonia, we are proud to be one of the largest recruiters in France and excited about our momentum in the countries where we operate...

      Armonia in 4th place among companies recruiting in France

      Armonia in 4th place among companies recruiting in France admin Wed 02/10/2019 - 14:13
      Armonia 4th recruiting company France

      The Armonia Group and nearly 250 companies were surveyed by Le Figaro for this second half of the year. With 8,148 recruitments planned between now and the end of the year, we are proud to appear among the main recruiters in France, behind the Casino Group, the SNCF (National French Railway Company) and Crédit Agricole.

      Armonia 4th recruiting company France

      This demonstrates our desire to grow in the multiservice market and to place employees at the centre of our strategic decisions. This is a vision that we share with all of our brands, and Phone Régie is in 13th place in this ranking, with 3,880 new hires planned.

      This week, Le Figaro published the list of companies recruiting in France for the end of 2019. Armonia is in 4th place in this ranking.

      This week, Le Figaro published the list of companies recruiting in France for the end of 2019. Armonia is in 4th place in this ranking.