.acquisition of THA, an events management hospitality company in the United Arab Emirates

published on 02/11/2021

Armonia is a French Group, with its headquarters in Paris. As a family-owned company, Armonia is reaffirming its mission to grow externally, particularly internationally. Armonia currently has a network of offices in Europe, North Africa and the Middle East.

In order to retain the expertise and experience acquired by THA (The Hostess Agency), the Armonia Group acquired a 70% stake in the company's shares and confirmed Yoann Coulon as Managing Director. He will be assisted by Erika Lahssini, Director of Operations.

"We are delighted with the acquisition of THA, which will enable us to establish our reputation in the United Arab Emirates and to meet the demands of the market by bringing the "French touch" that is so important there. THA's service offering complements Armonia Middle-East's events management expertise and enables us to develop our service portfolio." Sophie Auger Mongenot, General Manager of Armonia Middle-East.

A collective synergy

Founded by Yoann Coulon, a French entrepreneur, THA is a leading company specialising in events management hospitality. THA is based in Dubai and also operates in 6 emirates. Its offer consists in assisting companies, providing them with the necessary personnel for their event needs. Established in 2015, THA currently has 10 permanent employees and over 2,000 actionable freelancers. It achieved a turnover of 3.5 million in 2019.

With this additional expertise, Armonia aims to expand its activities in the United Arab Emirates, particularly in Qatar and Saudi Arabia. THA will be present at the World Expo in some of the Pavilions, taking care of the hospitality for their visitors and audiences. THA and Armonia are aiming to win business during the upcoming World Cup in Qatar.

With the support of Armonia, THA intends to continue its development by:
Creating new services, in line with Armonia's historical activities in Europe (Facility Solutions: hospitality, security, occupancy services, sales promotion, retail, staffing...) Investing in business development with the support of the Group's support services on sales and marketing issues.

"Joining the Armonia Group is excellent news for our customers. We can now offer them a diversified range of services thanks to Armonia's expertise. This integration is also an accelerator in terms of innovation and is therefore in line with our service offering, which is always at the forefront of market expectations. "says Yoann Coulon, Managing Director of THA.

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In line with the Group's culture and values, we are confident in our ability to evolve and improve in order to offer all our clients a beneficial, long-lasting and caring working relationship.

We are committed from today to offer a better tomorrow, one that is more respectful of human rights. Armonia has defined its CSR strategy and Sustainable Development policy in order to assist its employees in their collective success and to be a real driving force for change in the FM service sector.

We are proud of the diversity of our profiles and the diverse career paths of our talents.

This is why, since 2006, professional equality, solidarity and the continuous improvement of working conditions within our teams have been our major CSR focuses.

CSR at the heart of our approach

Our CSR commitments are based on three pillars: our employees, the environment and societal innovation. They are applied in a logic of progress, the power of "small steps". The aim is to continuously integrate CSR performance into our services, while respecting the sustainable development challenges specific to each of our stakeholders.

a value-generating service

For more than 40 years, Armonia has had a long history in hospitality activities. This unique approach, which is 100% user experience oriented, focuses on emotion and professional living standards, enabling it to position itself as a true value generator for all.

hospitality at the centre of our values

Beyond expertise, it is the expertise of each of our employees that creates sustainable performance for our customers. To transform our values into behaviour, Armonia relies on strong managerial values, a state of mind associated with a posture of excellence and exemplarity: a balanced, caring approach.

promoting diversity and difference

The promotion of equal opportunities and the fight against discrimination are at the heart of our HR and managerial policy. It is a source of daily enrichment and as many opportunities as different perceptions. Our teams embody these commitments in their missions.

developing employability and our expertise in our activities

Armonia anticipates the expertise that our activities will need tomorrow, while enabling our employees to develop their employability and promote their growth within the company: training, apprenticeships for young people, and personalised career paths to enhance the individual and collective expertise of our teams.

measuring, offsetting and reducing our carbon emissions

Our mission: to deliver a carbon-neutral service. In addition to efforts to reduce our CO2 emissions, carbon offsetting is an essential transitional solution (forest plantations, recycling of our uniforms, eco-gestures policy, etc.).

to enhance our social impact

Embrace new societal aspirations. Measuring our societal contributions while evaluating our economic performance is an innovative way of concretely materialising our social, economic, environmental and societal impact in decision-making and tangible indicators.

innovating to reinvent

Armonia is an energetic promoter of innovative ideas and sustainable solutions and has a laboratory to experiment our new solutions, to meet the challenges of Agile Work, especially in the fields of robotics and connected objects. Innovative and ecological leader solutions to meet the new requirements of occupation.

a brand of a committed employer

Driven by the group's rebranding, Armonia's employer brand reflects our desire to harmonise the development of expertise within our teams and to provide more balance of our inclusive dynamic and vector for social advancement.

#ArmoniaLife is our way of life, to unite and share our good times, illustrate our team spirit and promote, together, the experience of our employees.

investing in our talents

Our employees are our strength. We believe in the importance of continuous training and expertise development for our 16,000 employees.

With more than 60% of our managers coming from internal mobility, we encourage our teams to train, reinvent themselves and show initiative in order to develop within Armonia or our subsidiaries.

embodying the energy and enthusiasm of tomorrow

Our employees define our DNA. We cultivate diversity and open-mindedness within our teams. We attach more importance to the profile and personality of our talents than to their academic background.

At Armonia, professional equality, the fight against all forms of discrimination and respect for the work-life balance are part of the HR fundamentals – we ensure professional equality.

inspiring to offer a human adventure

Our employees are our voice. We believe in continuous improvement as a driving force for performance.

Because our talents are best placed to tell the story of who we are, we encourage exchanges between employees and potential new recruits. Our Ambassadors programme provides this dynamic, both externally and internally.

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.acquisition of THA, an events management hospitality company in the United Arab Emirates

.news

appointment of Laurence Etoubleau as marketing and communication director

appointment of Sophie Auger-Mongenot as Managing Director of Armonia

Office Concierge joins the Anabas team and becomes Anabas Welcome

Armonia moves to new offices in Barcelona

focus on the job of... talent sourcer at bouwens&

focus on the job of... facilities workplace experience manager at Anabas

.know us better

.our business lines

.join Armonia

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our business lines

our history

our commitments

a value-generating service

hospitality at the centre of our values

promoting diversity and difference

developing employability and our expertise in our activities

measuring, offsetting and reducing our carbon emissions

to enhance our social impact

innovating to reinvent

investing in our talents

embodying the energy and enthusiasm of tomorrow

inspiring to offer a human adventure

our brands